6 Successful Persuasive Writing Strategies (2023)

Persuasive writing is any written work that attempts to convince the reader of the author's opinion. In addition to standard writing skills, a persuasive essay writer may also draw on personal experience, logical argument, appeal to emotion, and persuasive speech to influence readers.

Persuasive writing relies on different techniques and strategies than other types of writing: in a persuasive essay, simply informing is not enough; You also need to convince the reader that your way of thinking is the best. To get you started, this guide explains all the basics and provides compelling writing examples.

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What is persuasive writing?

Unlike other forms of writing.share informationor entertain, persuasive writing is written especiallyto convince, that is, it persuades the reader to agree with a particular point of view.

(Video) Successful Persuasive Writing Strategies #persuasive #writing

Persuasive essays are most closely related toargumentative essays, discussing a serious problem with logical arguments and offering coherent solutions. The main difference between a persuasive essay and an argumentative essay is that persuasive essays focus more on personal experience and appeal to emotions, while argumentative essays stick mostly to facts.

Furthermore, argumentative essays discuss both sides of an issue, while persuasive essays only focus on the author's point of view. The language andtonin persuasive essays, they also tend to be more forthcoming, a persuasive tactic designed to create a more personal and intimate relationship between author and reader.

>> Read more: The Only Essay Writing Guide You'll Ever Need

Why is persuasive writing important?

First of all, in the business world there is always a demand for persuasive writing. Advertising, website copy, and branding in general rely heavily on persuasive messaging to persuade the reader to become a customer of your business.

But persuasive writing doesn't always have to be selfish. Historically, persuasive essays have helped turn the tide of many political and social movements since the invention of the printing press.

As you can see in the persuasive writing examples below, persuasive speaking techniques can help change or challenge the beliefs of the majority in society. In fact, if you delve into any major cultural movement of the last few centuries, you'll find compelling writings that helped unite people behind a cause.

Ethos, logos and pathos in persuasive writing

There are many ways to persuade people, but some methods are more effective than others. As we mentioned in our guide onhow to write a persuasive essay, good persuasive writing uses what is known asmodes of persuasion: ethos, logos y pathos.

First announced by Aristotle in his treatiserhetoricfrom 367 to 322 B.C. C. Since then, ethos, logos, and pathos have become the core of modern persuasion and must be included in every persuasive essay. Let's break them down one by one.

distinctive character

The ancient Greek word for "character" or "spirit",distinctive characterin persuasive writing it refers to how the author presents himself. Authorities on a topic are more likely to persuade the reader, so authors of persuasive copy need to prove their credibility as soon as possible.

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Aristotle suggests that the author demonstrate to the reader his useful skills, virtue, and willingness to present himself at his best.


The ancient Greek word for "logic" or "rational",logosrefers to the use of logical arguments and evidentiary data. A good author does not trustsolopersuasive speech: they also support their perspective with statistics and facts.

Logos is not just about backing up arguments with a lot of research (although thatEsessential). In persuasive writing, logos also relate to structuring your argument in the best possible way. That includes knowledgehow to start an essay, advance your points in the correct order and end up with a powerful oneDiploma.


The ancient Greek word for "suffering" or "experience",Pathosimplies an author's appeal to emotion. As much as we would like to think of ourselves as logical beings,learnafterlearnIt has shown that people tend to make decisions based on feelings rather than reason, and a good persuasive writer is aware of this.

Persuasive speech "often touches the heart." The author might share a personal experience, such as B. Describe a painful event to win the reader's sympathy or encourage them to consider another person's feelings.

Aristotle emphasizes the importance of understanding the reader before applying pathos, since different people may have different emotional responses to the same piece of writing.

Tips and Strategies for Persuasive Writing

1Choose wording carefully

word choice– the words and phrases you choose to use – is crucial in persuasive writing to build a personal connection with the reader. You always want to choose the best possible words and phrases to convince the reader that your opinion is correct.

Persuasive writing often uses strong language, so make things clear and avoid "validation.” Persuasive writing also uses emotional language—words and phrases that describe feelings—to encourage the reader to make emotional connections to the topic.

RetruecanLike puns, rhymes, and jokes, they also work as a good memory tool to help the reader remember key points and your central plot.

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2ask questions

Questions are great forTransition from one topic or paragraph to another, but they play an additional role in persuasive writing. Every question you write, your reader will instinctively answer in his head if he can, or at least wonder for a moment.

Persuasive writers can use questions to stimulate the reader's critical thinking. First, questions can be used to plant ideas and lead the reader directly to the author's answers. Second, if you present your evidence clearly and structure your argument well, simply asking the right question can lead the reader to the author's conclusion: the ultimate goal of persuasive writing.

3Write a clear thesis.

Aclosing sentenceopenly communicates the central idea or theme of a text. In a persuasive essay, your thesis statement is essentially the point of view you are trying to convince the reader of.

It is better to include a clear and transparent thesis statement in theintroductionor opening your essay to avoid confusion. You will find it difficult to convince the reader if he does not know what you are talking about.

4Take out a letter of belief

A belief card is like adescribeYour Plot, which was developed as a writing tool to help writers organize their thoughts. While there are a variety of formats to choose from, all typically include a list of your main points and then evidence and examples to support each of those points.

Persuasion maps are great for people who often lose track of their ideas while writing, or for people who have trouble staying organized. It's a great tool to use before writing your schematic so you know everything you want to include before you decide to order.

5Address the reader directly

As we mentioned earlier, the relationship between author and reader is of great importance in persuasive writing. One strategy for building this link is to speak directly to the reader, sometimes even addressing them directly as "you."

Talking to the reader is an effective writing strategy. This makes writing feel more like a conversation, even if it's one-sided, and can encourage the reader to drop their defenses a bit and look at your points with an open mind.

6Repeat your main arguments

Repetition is a classic persuasive writing technique for getting ideas into the minds of your readers. For one thing, repetition is a great memory aid, as any teacher will tell you. The more times someone hears something, the more likely they are to remember it. However, in persuasive writing, repetition can also influence the way readers think.

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Repeating the same idea over and over again essentially normalizes it. When combined with substantive evidence and rationality, repetition can make even radical ideas seem more substantiated.

Persuasive writing examples

As noted above, persuasive essays have aided in many important historical events and movements, often when society was undergoing a significant change in its beliefs. Below are three such compelling examples of writing from different periods of American history:

  • Common senseby Thomas Paine (1776): Not all colonial Americans thought that a revolution against England was a good idea. Thomas Paine published this forty-seven page pamphlet for the general public to convince them that the American Revolution was not only a good idea, but also an ethical one.
  • United States Declaration of the Rights of Womenby Susan B. Anthony, et al. (1876): This Declaration of Independence-style document outlined the demands of the National Woman Suffrage Association (NWSA). This printed pamphlet, which mentions the plight of women and denounces gender inequality, was illegally distributed at Philadelphia's 100th Independence Day celebrations.
  • Birmingham Jail Letterby Martin Luther King, Jr. (1963): Imprisoned for nonviolent protest, King wrote this compelling essay in response to published criticism of the civil rights movement by religious leaders in the South. Although the essay was aimed squarely at critics, it was also accessible to anyone interested in King's point of view.

Persuasive Writing FAQ

What is persuasive writing?

Persuasive writing is a text in which the author tries to convince the reader of his point of view. Unlike academic papers and other formal writing, persuasive writing seeks to appeal to emotions along with factual evidence and data to back up your claims.

What is an example of persuasive writing?

Some famous examples of persuasive writing throughout history areCommon senseby Thomas Paine, elUnited States Declaration of the Rights of Womenby Susan B. Anthony, et al., andBirmingham Jail Letterde Martin Luther King jr.

What types of persuasive writing are there?

While persuasive essays are the best-known example of persuasive writing, the same style applies to writing in advertisements, journalistic commentary, public speaking, public service announcements, and critical reviews.


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